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2018年4月18日 星期三

SearchCap: Google new video ad format, SEO checklists & more

 


 
Featured story
 

The 40-point SEO checklist for startups

 

Apr 18, 2018 by Pratik Dholakiya

Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track.

 
From Search Engine Land
 
Google launches Outstream Ads to boost video reach beyond YouTube
  Apr 18, 2018 by Greg Finn

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

 
Compare 15 marketing automation platforms
  Apr 18, 2018 by Digital Marketing Depot

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems.

From Marketing Land
 
Facebook reopens review process for Instant Games & Messenger apps
  Apr 18, 2018 by Amy Gesenhues

After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps?

 
Facebook's 'Premieres' video format will let publishers post prerecorded video as live footage
  Apr 18, 2018 by Amy Gesenhues

Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.

 
Adobe gets more serious about voice interaction with purchase of Sayspring
  Apr 18, 2018 by Barry Levine

The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.

 
Snapchat broadens its ad options with new Shoppable AR Lenses for brands
  Apr 18, 2018 by Amy Gesenhues

Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.

 
Senators introduce privacy 'bill of rights' to protect consumer data
  Apr 17, 2018 by Robin Kurzer

The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules.

 
Want to target position 0? Here's what you need to make that happen
  Apr 17, 2018 by Karen Bone

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

 
Here's how to use Twitter to dominate the Google search results
  Apr 17, 2018 by Chris Silver Smith

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.


 
 

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