Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Featured story

Facebook gives creators new ways to monetize videos, while pushing more users to Watch   Apr 23, 2018 by Amy Gesenhues The moves signal the site's growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.

From Marketing Land

Creating Landing Pages That Convert   Apr 23, 2018 by Digital Marketing Depot If you're looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.

WFA to brands: Go beyond GDPR for online data transparency   Apr 23, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of 'people first' over 'data first.'

Waze and Carto team up for location-based urban intelligence   Apr 23, 2018 by Greg Sterling The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.

Steering digital messaging with behavioral science insights   Apr 23, 2018 by Peter Minnium Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

New date! Customer data strategies & identity resolution webinar   Apr 23, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?

Becoming customer-centric: A tale of a changing MO organization   Apr 23, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us