SearchCap: Voice speaker ads, link building & Earth Day

Featured story

Study: Majority reject ads on smart speakers   Apr 23, 2018 by Greg Sterling Just under 40 percent said they were open to ads if they were "relevant."

From Search Engine Land

Why do we overcomplicate link building?   Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it.

Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall   Apr 21, 2018 by Amy Gesenhues 'Every single individual matters, every single individual makes some impact on the planet every single day,' says the renowned ethologist and conservationist.

Sharpen your digital marketing skills with an SMX Advanced workshop   Apr 23, 2018 by Search Engine Land Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there.

From Marketing Land

Facebook gives creators new ways to monetize videos, while pushing more users to Watch   Apr 23, 2018 by Amy Gesenhues The moves signal the site's growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.

Creating Landing Pages That Convert   Apr 23, 2018 by Digital Marketing Depot If you're looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.

WFA to brands: Go beyond GDPR for online data transparency   Apr 23, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of 'people first' over 'data first.'

Waze and Carto team up for location-based urban intelligence   Apr 23, 2018 by Greg Sterling The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.

Steering digital messaging with behavioral science insights   Apr 23, 2018 by Peter Minnium Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.

Search News From Around The Web

Ask Yoast: Keep or delete and redirect event pages?, Yoast

The Entity & Language Series: Frameworks, Translation, Natural Language & APIs (2 of 6), Mobile Moxie Blog

5 Content-Led Link Building Ideas to Try This Year, Receptional Ltd

Google confirms some of its own services are now getting blocked in Russia over the Telegram ban, TechCrunch

A Google Breakup Would Fit the EU's Logic, Bloomberg

Flickr agrees to be acquired by SmugMug – Q&A, Flickr Blog

Google Collections start rolling out, replacing Saved pages, Android Police

Google Says Negative SEO Via Canonicals Redirects Don't Really Work, Search Engine Roundtable

Growth marketing, SEM and your business, Bing Ads Blog

Reasons for Not Using an Automated PPC Bidding Strategy, PPC Hero

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