Marketing Day: Facebook’s A/B ad-testing, the future of retail & more

Featured story

Facebook expands A/B ad-testing capabilities & adds reporting features   Apr 3, 2018 by Amy Gesenhues Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.

From Marketing Land

Much ado about data   Apr 3, 2018 by David Rodnitzky Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown.

MarTech salary survey results — See how yours compares   Apr 3, 2018 by Digital Marketing Depot MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two.

Study captures new consumer 'hierarchy of needs' facing brands   Apr 3, 2018 by Greg Sterling The survey found that consumers are not that interested in 'brand morals' and don't want content or ads that feel overly personalized.

Everything old is new again: How some traditional brands have used martech to support growth   Apr 3, 2018 by Robin Kurzer The key to a successful transformation proves to be a focus on core values.

Consumers don't want to think anymore   Apr 2, 2018 by Evan Magliocca Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly.

Facebook's new Custom Audiences permission tool will require user consent confirmation   Apr 2, 2018 by Amy Gesenhues The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

The future of retail is Generation Z-dependent — and martech is the way to reach them   Apr 2, 2018 by Rohit Gupta Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience   Apr 3, 2018 by Robin Kurzer The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.

Smart marketing still hinges on humanity, not technology   Apr 3, 2018 by Mike Sands As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.

Adobe rains down announcements for its Experience Cloud   Apr 3, 2018 by Barry Levine At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services

For more marketing news from around the web, check out the full Marketing Day article on our site.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us