SearchCap: Google’s AMP Project, John Harrison Google doodle & more

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Google's AMP Project announces new consent component ahead of GDPR compliance deadline   Apr 3, 2018 by Michelle Robbins Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments.

From Search Engine Land

Learn the benefits of pay-per-call for affiliate marketing   Apr 3, 2018 by Digital Marketing Depot Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads or customers — continue to grow in popularity. It is projected that affiliate marketing spending in the US alone will exceed $5.3 billion this year, up from $4.7 billion last year.

How to use the Knowledge Graph for higher rankings   Apr 3, 2018 by Ryan Shelley Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.

John Harrison Google doodle honors man who invented marine chronometer 283 years ago   Apr 3, 2018 by Amy Gesenhues The self-taught clockmaker invented a device that helped sailors gauge their latitude and longitude at sea.

Google's Ben Gomes expands role to head all of search amid leadership shuffle   Apr 2, 2018 by Michelle Robbins Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes

From Marketing Land

Much ado about data Apr 3, 2018 by David Rodnitzky Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown.

MarTech salary survey results — See how yours compares Apr 3, 2018 by Digital Marketing Depot Check out the results of the martech salary survey, produced in conjunction with Chiefmartec.com.

Study captures new consumer 'hierarchy of needs' facing brands Apr 3, 2018 by Greg Sterling The survey found that consumers are not that interested in 'brand morals' and don't want content or ads that feel overly personalized.

Facebook expands A/B ad-testing capabilities & adds reporting features Apr 3, 2018 by Amy Gesenhues Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.

Everything old is new again: How some traditional brands have used martech to support growth Apr 3, 2018 by Robin Kurzer The key to a successful transformation proves to be a focus on core values.

Search News From Around The Web

Google News Initiative powers digital journalism training for MENA, Google Blog

PPC Task Checklist, PPC Hero

SEO for Voice Search: Are We Looking at Optimization the Right Way?, BrightEdge SEO Blog

20 SEO Experts Share Advice on Career, Skills and Education in 2018, SEM Rush

8 Effective Image SEO Tips Every Digital Marketer Should Know, Cognitive SEO

Content Pruning: What Is It and Why Is It Important for SEO?, Hallam Internet

Google Index Status & Index Coverage Reports Are Compiled Slightly Differently, Search Engine Roundtable

Google: Separate Q&A Pages Can Signal Low Quality, The SEM Post

The Art and Science of Intelligent Ad Solutions on Bing Ads webcast Q&A, Bing Ads Blog

Yoast SEO 7.2: Fixes and improvements, Yoast

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