Marketing Day: FTC complaint against YouTube, Facebook ad transparency & more

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Consumer groups file FTC complaint against YouTube for collecting kids' personal data without parental consent   Apr 9, 2018 by Robin Kurzer Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.

From Marketing Land

Programmatic is an amazing tool for branding. Here's how to use it.   Apr 9, 2018 by Grace Kaye If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons.

Facebook to require authorization and labeling on all political and 'issue' ads, verification of large Pages and more   Apr 6, 2018 by Robin Kurzer The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the platform.

Survey: Chasm exists between brands and consumers on data privacy   Apr 8, 2018 by Greg Sterling Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Time for brands to take customer data personally   Apr 9, 2018 by Nina Caruso As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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