SearchCap: Google drops paginated results, small business agency use & Google local services menu

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Google My Business expands menu editor to support service menus   Apr 9, 2018 by Barry Schwartz You no longer need to be a restaurant to add your menu of services to your Google local listings.

From Search Engine Land

Google is officially testing 'more results' button to load more search results   Apr 8, 2018 by Barry Schwartz Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.

How to align SEO and sales teams so everyone benefits   Apr 9, 2018 by Casie Gillette If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time.

10 great reasons to attend SMX Advanced   Apr 9, 2018 by Search Engine Land The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the best versions of themselves, the smartest and most capable, they need to train.

SMB marketing survey finds only 3% use outside agency or vendor   Apr 8, 2018 by Greg Sterling Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute

María Félix Google doodle celebrates iconic actress from Golden Age of Mexican cinema   Apr 8, 2018 by Amy Gesenhues Félix's breakout role came in the 1942 film,'El Peñón de las Ánimas.'

From Marketing Land

Programmatic is an amazing tool for branding. Here's how to use it.   Apr 9, 2018 by Grace Kaye If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons.

Consumer groups file FTC complaint against YouTube for collecting kids' personal data without parental consent   Apr 9, 2018 by Robin Kurzer Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.

Survey: Chasm exists between brands and consumers on data privacy   Apr 8, 2018 by Greg Sterling Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed.

Facebook to require authorization and labeling on all political and 'issue' ads, verification of large Pages and more   Apr 6, 2018 by Robin Kurzer The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the platform.

Search News From Around The Web

19 Extreme PPC Blunders, Portent

Google As Website? The Recent Explosion in Knowledge Panel Features and Interactivity, Street Fight

Google Confirms Chrome Usage Data Used to Measure Site Speed, Moz

Google Search Console Job Posting Report Offers More Specific Errors, Search Engine Roundtable

Google: Avoid Non-Head HTML Tags in Head Section of Pages, The SEM Post

The Personal Skills You Want To Have On Your SEO Team, 32 Degrees Digital

Why Search Ranking Factor Studies Can Mislead – Here's Why #161, Stone Temple

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