Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network.
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.
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