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2018年4月17日 星期二

Marketing Day: Pinterest business profile pages, Facebook’s ‘Loyalty Prediction’ tool & fake videos

 


 
Featured story
 

Facebook's secret 'Loyalty Prediction' ad tool anticipates future user behavior & purchases

 

Apr 17, 2018 by Amy Gesenhues

Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.

 
From Marketing Land
 
Pinterest redesigns business profile pages with monthly viewer counts
  Apr 17, 2018 by Amy Gesenhues

The monthly viewer count number will show businesses the number of people who have viewed their pins during the last 30 days.

 
How the C-suite benefits from a strategic marketing operations function
  Apr 17, 2018 by Debbie Qaqish

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

 
Content nurturing for ABM: Moving from theory to practice
  Apr 17, 2018 by Sonjoy Ganguly

It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.

 
Three brands still killing it on Facebook
  Apr 17, 2018 by Mark Traphagen

Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network.

 
Best practices for optimizing media rich web page speed
  Apr 17, 2018 by Digital Marketing Depot

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

 
Fake videos could threaten what is left of reality
  Apr 17, 2018 by Barry Levine

New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Adobe gets more serious about voice interaction with purchase of Sayspring
  Apr 17, 2018 by Barry Levine

The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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