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2018年4月17日 星期二

SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

 


 
Featured story
 

Google may issue manual actions over job schema on expired job listings

 

Apr 17, 2018 by Barry Schwartz

You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.

 
From Search Engine Land
 
Google partners with LegitScript to certify addiction treatment center advertisers
  Apr 16, 2018 by Michelle Robbins

After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers.

 
Advanced tactics from the pros! Here's who's speaking at SMX Advanced
  Apr 17, 2018 by Search Engine Land

40+ expert speakers. No slowing down to rehash the basics.

 
Google's mobile-first index has set sail. Are you on board? 5 SEO essentials
  Apr 17, 2018 by Jim Yu

We've been hearing about the mobile-first index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index.

From Marketing Land
 
Pinterest redesigns business profile pages with monthly viewer counts
  Apr 17, 2018 by Amy Gesenhues

The monthly viewer count number will show businesses the number of people who have viewed their pins during the last 30 days.

 
How the C-suite benefits from a strategic marketing operations function
  Apr 17, 2018 by Debbie Qaqish

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

 
Content nurturing for ABM: Moving from theory to practice
  Apr 17, 2018 by Sonjoy Ganguly

It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.

 
Three brands still killing it on Facebook
  Apr 17, 2018 by Mark Traphagen

Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network.

 
Best practices for optimizing media rich web page speed
  Apr 17, 2018 by Digital Marketing Depot

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

 
Fake videos could threaten what is left of reality
  Apr 17, 2018 by Barry Levine

New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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