Acxiom sells division to Interpublic, Purch’s 70 percent consent rates & Instagram tests open-ended questions

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Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp   Jul 3, 2018 by Barry Levine As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal.

From MarTech Today

Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors   Jul 3, 2018 by Amy Gesenhues After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.

Tighter data rules affect some marketers more than others   Jul 3, 2018 by David Dowhan Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands.

Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting   Jul 2, 2018 by Barry Levine Per this publishing/performance marketing platform, here's how consent for data-based targeting and context for non-data targeting may thrive.

From Marketing Land

Instagram signs on to the time well spent movement with new 'You're all caught up' notifications   Jul 3, 2018 by Amy Gesenhues Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.

Instagram testing open-ended questions in Stories to make content more interactive   Jul 3, 2018 by Amy Gesenhues The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story.

Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe   Jul 3, 2018 by Robin Kurzer The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg's Congressional testimony.

From Around The Web

Everything You Need To Know About Transactional Email But Didn't Know To Ask, Smashing Magazine

Nine tips for optimising lead-capture forms, Econsultancy

Who needs a physical store when Instagram continues to build out more features?, Adespresso

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