Consumer expectations about the digital shopping experience have never been higher. As marketers try to provide prospects and customers with the right message, on the right screen, at the right time, consumers expect relevant, personalized content and offers that cater to their needs in any given moment.
This 51-page report examines the current market for enterprise digital personalization tools and the considerations involved in implementing this technology. Also included are profiles of 18 leading digital personalization software vendors.
沒有留言:
張貼留言