Forrester’s new CX Cloud, MRC’s ad verification updates & Facebook tests AR ads

Featured story

Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it   Jul 10, 2018 by Barry Levine The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt.

From MarTech Today

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines   Jul 10, 2018 by Robin Kurzer MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never appropriate" for their programmatic ads.

From Marketing Land

Facebook testing AR ads in the News Feed & new tool to help brands create video ads   Jul 10, 2018 by Amy Gesenhues Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.

From Around The Web

'It's a learning curve': Marketers scramble to dodge GDPR liability, Digiday

5 Ways Lead Gen Marketers Can Use Facebook's New Feature to Spy on Competition, Adstage

Building a better news experience on YouTube, together, YouTube

Instagram officially introduces the Question Sticker, 9 to 5 Google

Top 5 Takeaways from VidCon 2018, Tubular Insights

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