Four tech giants’ Data Transfer Project, Sprout Social’s Pinterest integration & more

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Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project   Jul 20, 2018 by Amy Gesenhues The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services.

From MarTech Today

The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more Jul 20, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17 Jul 20, 2018 by Amy Gesenhues CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off

The benefits of balancing ABM with other marketing strategies Jul 20, 2018 by Patricia Hursh Sure, account-based marketing is great, says contributor Patricia Hursh, but it won't drive website traffic or increase brand awareness

From Marketing Land

Report: Smart speaker ownership driving voice adoption on smartphones Jul 20, 2018 by Greg Sterling But 38% also said they bought a smart speaker 'to reduce screen time'.

Planning to make a video ad or other video asset? 3 things to consider Jul 20, 2018 by Jacob Baadsgaard Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.

From Around The Web

Why "Sent Me" Videos are the New Unboxing Phenomenon, Tubular Insights

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