IBM/Mediaocean’s blockchain consortium, the winning data-sourcing approach for mid-market & Showpad’s AR features for B2B

Featured story

IBM, Mediaocean announce blockchain consortium to tackle what's wrong with ad tech   Jul 11, 2018 by Barry Levine The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms.

From MarTech Today

The winning data-sourcing approach for mid-market companies   Jul 11, 2018 by Sonjoy Ganguly If all of the developments regarding third-party data have you re-examining your options, check out Sonjoy Ganguly's advice on how to proceed.

You'll love what the MarTech agenda has to offer   Jul 11, 2018 by MarTech Today Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you'll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more. Join us October 1-3 in […]

Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR   Jul 11, 2018 by Greg Sterling A US FTC investigation could bring billions more in potential penalties.

Show and tell: Showpad brings AR features to B2B sales   Jul 11, 2018 by Robin Kurzer The company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'

From Marketing Land

Simpli .fi's 'addressable geo-fencing' enables individual household targeting but at scale   Jul 11, 2018 by Greg Sterling A kind of 'Facebook Custom Audiences for the real world,' the approach uses plat lines and GPS data for greater precision.

The small business owners guide to conquering SEO: The glossary   Jul 11, 2018 by Doc Sheldon Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.

Key Marketing Ops Capabilities to Boost Revenue   Jul 11, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams' marketing and sales technologies haven't kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.

From Around The Web

Choosing between being strategic or being agile is a false dichotomy, chiefmartec.com

Attend MarTech Conference: October 1-3, 2018 in Boston Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us