ironSource’s new playable analytics platform, why CMOs should commit to ABM & Google releases more AMP Stories features

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ironSource releases new platform to track playable ads' metrics   Jul 23, 2018 by Barry Levine Called the In-Ad Data Platform, it is designed to capture the choices users make inside these mini-games.

From MarTech Today

Google posts Q2 revenue of $32.7 billion, big beats on top and bottom line Jul 23, 2018 by Greg Sterling $5 billion in European Commission fines hurt — but not that much

Hurry, lowest rates for MarTech won't be around for long! Jul 23, 2018 by MarTech Today The MarTech® Conference is coming to Boston October 1-3. If you're planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don't miss your chance. See what's in store for you: Psst… Need budget approval? We've made it […]

Account-based marketing is no fad: How and why CMOs should commit Jul 23, 2018 by Joe Hyland Contributor Joe Hyland explains how the benefits of an ABM approach can go well beyond external marketing.

From Marketing Land

Ask the SMXpert – Optimizing for voice search & virtual assistants Jul 23, 2018 by Debra Mastaler SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.

How to project SEO traffic levels and avoid saying, 'It depends' Jul 23, 2018 by Simon Heseltine Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.

US market becoming a smartphone duopoly Jul 23, 2018 by Greg Sterling Apple, Samsung dominate, while others are left behind.

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users Jul 23, 2018 by Ginny Marvin AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta.

From Around The Web

Google wants to bring blockchain technology to its cloud services, The Verge

How Amazon Uses Prime Day Deals To Reshape Shopping Behavior, AdExchanger

Incorporating Video In Content Marketing, DrumUp

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