With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think "content strategy" rather than "keyword density".
Avoid creating disjointed pages optimized for a specific keyword. With this white paper from MarketMuse you will learn how to create authoritative content as well as:
- Understand the intent behind a query
- Shift towards "content strategy" rather than "keyword density"
- The difference between content optimization and SEO
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