Marketing Day: Amazon Prime Day, Twitter takes a hit & more

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Amazon trumpets Prime Day success despite myriad glitches and problems   Jul 17, 2018 by Greg Sterling But analyst firm says Prime membership growth has dropped from 35% to 12% and will continue to slow.

From Marketing Land

Report: After purging locked accounts from follower lists, Twitter's own account takes the biggest hit   Jul 17, 2018 by Amy Gesenhues Most accounts with significant follower numbers lost less than 3% of their following, although some lost up to 5%.

Snapchat partners with 4 news discovery platforms to help push content beyond the app   Jul 17, 2018 by Amy Gesenhues Storyful, NewsWhip, SAM Desk and Tagboard will now be able to share Snapchat content via the app's Story Kit API.

Rent, buy or train? How to accelerate strategic marketing operations   Jul 17, 2018 by Debbie Qaqish Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.

Connect with passionate marketers — rates increase next week!   Jul 17, 2018 by Marketing Land There are others like you. We've met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. Discover, learn and connect with them at MarTech® October 1-3 in Boston.

Clinch launches tool to dynamically generate ads for Instagram stories   Jul 17, 2018 by Barry Levine The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.

Salesforce adds more intelligence with Datorama purchase   Jul 17, 2018 by Barry Levine The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.

OneTrust releases first free assessment tool for the new California privacy law   Jul 17, 2018 by Barry Levine The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.

Amazon crashes on Prime Day, creating a less than prime shopping experience   Jul 16, 2018 by Amy Gesenhues The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Oracle Responsys launches first SMS aggregator marketplace   Jul 17, 2018 by Barry Levine Now, marketers can select from hundreds of aggregators, covering every territory.

New features in the Facebook Ads Manager app make building ads on mobile easier   Jul 17, 2018 by Amy Gesenhues The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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