Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more

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Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%   Jul 24, 2018 by Amy Gesenhues Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year.

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Compare the top marketing automation tools and platforms   Jul 24, 2018 by Digital Marketing Depot The latest edition of MarTech Today's "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing automation platform use?

YouTube app adds new time well spent options, including a break reminder   Jul 24, 2018 by Amy Gesenhues After making it possible to set a timer on the YouTube Kids app, the company has launched a similar feature on its main app.

Apple Maps takes a step in the right direction   Jul 24, 2018 by Adam Dorfman Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don't overlook doing the same on Apple Maps. Here's a look at the new and improved Apple Maps and its features.

Snapchat to shutter Snapcash August 30   Jul 24, 2018 by Amy Gesenhues The feature allowed users to send payments to other users via the app.

Hurry, lowest rates for MarTech won't be around for long!   Jul 24, 2018 by Marketing Land The MarTech® Conference is coming to Boston October 1-3. If you're planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don't miss your chance. See what's in store for you: Psst… Need budget approval? We've made it […]

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Key Marketing Ops Capabilities to Boost Revenue   Jul 24, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams' marketing and sales technologies haven't kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.

The rise of the DD-CMO: How data-driven CMOs are maximizing performance   Jul 24, 2018 by Jim Yu Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. He outlines ways to incorporate accessible and insightful data to move the performance needle

For more marketing news from around the web, check out the full Marketing Day article on our site.

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