Marketing Day: Smart speaker ownership, IAB Tech Labs launch blockchain-analysis & more

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Report: Smart speaker ownership driving voice adoption on smartphones   Jul 20, 2018 by Greg Sterling But 38% also said they bought a smart speaker 'to reduce screen time'.

From Marketing Land

Planning to make a video ad or other video asset? 3 things to consider   Jul 20, 2018 by Jacob Baadsgaard Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.

Gartner releases first Magic Quadrant on mobile marketing platforms   Jul 20, 2018 by Barry Levine Mobile-only platforms take most of the top places, above Salesforce and Oracle.

IAB Tech Labs launches blockchain-analysis pilot program   Jul 20, 2018 by Barry Levine The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more   Jul 20, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project   Jul 20, 2018 by Amy Gesenhues The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services.

Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17   Jul 20, 2018 by Amy Gesenhues CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off.

The benefits of balancing ABM with other marketing strategies   Jul 20, 2018 by Patricia Hursh Sure, account-based marketing is great, says contributor Patricia Hursh, but it won't drive website traffic or increase brand awareness.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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