Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

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Going on the offensive: The use of attack sites in reputation management   Jul 19, 2018 by Chris Silver Smith Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals.

From Marketing Land

15 checks you should make when choosing a link partner   Jul 19, 2018 by Julie Joyce How can you best evaluate a site to determine whether it's a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.

8 best practices for implementing multi-touch attribution   Jul 19, 2018 by Digital Marketing Depot Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we've gained the ability to target consumers with relevant content at just the right time and place.

WildFire launches virtual coin platform to promote app discovery and engagement   Jul 19, 2018 by Barry Levine Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile apps.

Perengo launches DSP optimized for recruitment ads   Jul 19, 2018 by Barry Levine The San Francisco-based company says the platform is the only one that is fully automated and focused on this industry.

Namogoo launches service to track personal data leakage through third parties   Jul 19, 2018 by Barry Levine The firm says its new GDPR Insights is the first to utilize a JavaScript tag to determine what data is shared to outside services.

Twitter puts verification process work on hold to focus on elections integrity   Jul 18, 2018 by Amy Gesenhues Twitter's head of product says his team is pausing work on the Bluecheck/Verification process to focus on the health of the app ahead of elections.

FTC says it will take a 'close look' at EU antitrust fine against Google   Jul 18, 2018 by Greg Sterling However, it's not clear what action, if any, the FTC will take.

Even with all the glitches, Prime Day 2018 proves to be Amazon's biggest sales day ever   Jul 18, 2018 by Amy Gesenhues Amazon reports this year's Prime Day sales exceeded last year's results, as well as its Black Friday and Cyber Monday sales events.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

IAB Tech Labs launches blockchain-analysis pilot program   Jul 19, 2018 by Barry Levine The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.

5 steps to mapping your martech stack (and knowing the risks and benefits of your digital ecosystem)   Jul 19, 2018 by David Booth Contributor David Booth explains how to get a handle on the myriad tools being used in every corner of your organization.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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