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2018年7月20日 星期五

SearchCap: Ask an SMXpert, Trump tops Google ratings for “idiot”, search in pics & more

 


 
Featured story
 

Ask the SMXpert – Optimizing for voice search & virtual assistants

 

Jul 20, 2018 by Debra Mastaler

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.

 
From Search Engine Land
 
Search in Pics: Watermelons, air ducts & new office buildings
  Jul 20, 2018 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google makes lot of watermelon: Source: Instagram

 
Trolls propel Trump to top Google ratings for 'idiot'
  Jul 19, 2018 by Chris Sherman

People upset with Trump's recent actions and policies have used several SEO techniques to get pictures of the president at the top of image search results for the word 'idiot'

From Marketing Land
 
Report: Smart speaker ownership driving voice adoption on smartphones
  Jul 20, 2018 by Greg Sterling

But 38% also said they bought a smart speaker 'to reduce screen time'.

 
Planning to make a video ad or other video asset? 3 things to consider
  Jul 20, 2018 by Jacob Baadsgaard

Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.

 
Gartner releases first Magic Quadrant on mobile marketing platforms
  Jul 20, 2018 by Barry Levine

Mobile-only platforms take most of the top places, above Salesforce and Oracle.

 
IAB Tech Labs launches blockchain-analysis pilot program
  Jul 20, 2018 by Barry Levine

The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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