SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more

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Google clarifies the upcoming Speed Update only impacts the 'slowest sites'   July 3, 2018 by Barry Schwartz Google clarifies that if you have a fast site, making it faster 'won't change things' with your rankings specific to the upcoming Speed Update.

From Search Engine Land

6 things Google Ads can now do automatically   Jul 3, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how 'smart' automation works and what PPC professionals and account managers can do to further improve results.

How to prioritize SEO tasks by impact   Jul 3, 2018 by Casie Gillette How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.

Google's July 4th doodle highlights most-searched-for recipes by state in the US   Jul 3, 2018 by Barry Schwartz Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle.

Google Data Studio now gains 16 months of Search Analytics data   Jul 2, 2018 by Barry Schwartz Now you can get 16 months of Search Analytics data in the Data Studio, Search analytics API and the beta Search Console reports.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Instagram signs on to the time well spent movement with new 'You're all caught up' notifications   Jul 3, 2018 by Amy Gesenhues Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.

Instagram testing open-ended questions in Stories to make content more interactive   Jul 3, 2018 by Amy Gesenhues The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story.

Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe   Jul 3, 2018 by Robin Kurzer The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg's Congressional testimony.

Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting   Jul 3, 2018 by Barry Levine Per this publishing/performance marketing platform, here's how consent for data-based targeting and context for non-data targeting may thrive.

Vistar launches online storefront for complete DOOH deals   Jul 3, 2018 by Barry Levine Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online.

Search News From Around The Web

6 questions about redirects for SEO, Yoast

Exploring the after effects of Google's 2018 Core Algorithm Update, Search Engine People

Google Insights: Queries used to find your business, Blumenthals

How to Earn Links and Engagement with Link Magnets without Investing Countless Hours, RavenTools

Meet the new Bing Ads Newsletter, Bing

Our favorite talks at Google, Google

The Case Against SKAGs, Wordstream

The Challenge of Delivering a Personalized Customer Experience, KoMarketing

What Are Your Website Analytics Telling You?, Upbuild

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