SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more

Featured story

Google Posts adds 'call now' button   Jul 12, 2018 by Barry Schwartz The new option within Google My Business lets you include your phone number as a call to action.

From Search Engine Land

Google brings Hotel Ads into the Google Ads platform, updates feed management hub   Jul 12, 2018 by Ginny Marvin A new Hotel Ads campaign type is currently in beta.

Google shows 'People also search for' suggestions in ad results, too   Jul 12, 2018 by Ginny Marvin The feature has been showing in paid search results for several months.

Do Google reviews impact local ranking?   Jul 12, 2018 by Joy Hawkins Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.

Ex-Googler John Giannandrea takes charge of Siri   Jul 12, 2018 by Greg Sterling Apple has merged Siri and its machine learning groups under Giannandrea's leadership.

Bing is testing an 'open in new window' icon in the search results   Jul 12, 2018 by Barry Schwartz While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result.

From Marketing Land

You'll love what the MarTech agenda has to offer   Jul 12, 2018 by Marketing Land Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you'll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more.

Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab   Jul 12, 2018 by Amy Gesenhues Disney is the first advertiser to launch a campaign using the new ad unit.

Where will Facebook's growth come from? Instagram   Jul 12, 2018 by Brian Handly Contributor Brian Handly shares research that reveals the surprising sophistication SMBs are employing in their advertising on Instagram.

YouTube's Copyright Match Tool finds videos uploaded without the creator's permission   Jul 12, 2018 by Amy Gesenhues The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.

IBM, Mediaocean announce blockchain consortium to tackle what's wrong with ad tech   Jul 12, 2018 by Barry Levine The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms.

Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR   Jul 12, 2018 by Greg Sterling A US FTC investigation could also bring billions more in potential penalties.

Twitter is removing locked accounts from follower counts   Jul 11, 2018 by Amy Gesenhues The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop.

SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads   Jul 11, 2018 by Joe Martinez Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the Online Video Ads session at SMX Advanced.

Facebook to begin testing new 'Highlights' feature that lets users save Stories   Jul 11, 2018 by Amy Gesenhues Facebook's Stories Highlights will display as a horizontal scroll bar on a user's profile.

Search News From Around The Web

11 Big Changes Coming to Google Ads: What You Need to Know, Wordstream

5 Tips for Back to School PPC Campaigns, PPC

Can Negative Brand Mentions Affect Your Website's SEO & Rankings?, CognitiveSEO

Do Your Google Keyword Rankings Suck? Do This., GotchSEO

Google Confirms Chrome Usage Data Used to Measure Site Speed, Moz

Learn How to Improve Your Landing Page Experience Factor for Better Quality Scores, Adalysis

The 6 Types of Reviewer (and How To Deal With Them!), BrightLocal

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