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2018年7月17日 星期二

SearchCap: Google Image search, Google AMP Stories, picking link partners & more

 


 
Featured story
 

Google Image search updates referrer URL to help publishers track image search traffic

 

Jul 17, 2018 by Barry Schwartz

In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready.

 
From Search Engine Land
 
15 checks you should make when choosing a link partner
  Jul 17, 2018 by Julie Joyce

How can you best evaluate a site to determine whether it's a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.

 
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
  Jul 17, 2018 by Ginny Marvin

AMP Stories is now available to all developers.

 
Google expands job search to the UK
  Jul 17, 2018 by Barry Schwartz

After launching Google job search features a year ago in the US, Google has expanded it to the UK and several other countries.

From Marketing Land
 
Report: After purging locked accounts from follower lists, Twitter's own account takes the biggest hit
  Jul 17, 2018 by Amy Gesenhues

Most accounts with significant follower numbers lost less than 3% of their following, although some lost up to 5%.

 
Snapchat partners with 4 news discovery platforms to help push content beyond the app
  Jul 17, 2018 by Amy Gesenhues

Storyful, NewsWhip, SAM Desk and Tagboard will now be able to share Snapchat content via the app's Story Kit API.

 
Amazon trumpets Prime Day success despite myriad glitches and problems
  Jul 17, 2018 by Greg Sterling

But analyst firm says Prime membership growth has dropped from 35% to 12% and will continue to slow.

 
Rent, buy or train? How to accelerate strategic marketing operations
  Jul 17, 2018 by Debbie Qaqish

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.

 
Connect with passionate marketers — rates increase next week!
  Jul 17, 2018 by Marketing Land

There are others like you. We've met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. Discover, learn and connect with them at MarTech® October 1-3 in Boston. 

 
Clinch launches tool to dynamically generate ads for Instagram stories
  Jul 17, 2018 by Barry Levine

The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.

 
Salesforce adds more intelligence with Datorama purchase
  Jul 17, 2018 by Barry Levine

The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.

 
OneTrust releases first free assessment tool for the new California privacy law
  Jul 17, 2018 by Barry Levine

The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.

 
Amazon crashes on Prime Day, creating a less than prime shopping experience
  Jul 16, 2018 by Amy Gesenhues

The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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