SearchCap: Google speed update, SEO glossary, content outreach and more

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Google Speed Update is now being released to all users   July 9, 2018 by Barry Schwartz After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites on the internet.

From Search Engine Land

Link to my awesome content, please!   Jul 9, 2018 by Jeremy Knauff Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.

The small business owners guide to conquering SEO: The glossary   Jul 9, 2018 by Doc Sheldon Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.

Google expanding store visitation and local conversion reporting   Jul 9, 2018 by Greg Sterling Per-store reports will be broadly available by the end of July to enterprises and SMBs that use location extensions.

Helen Rodríguez Trías Google doodle honors physician who fought for women & children's right to healthcare   Jul 7, 2018 by Amy Gesenhues Dr. Rodríguez Trías's advocacy work earned her the Presidential Citizen Medal in 2001.

From Marketing Land

Reddit gives advertisers the option to include call-to-action buttons in ads Jul 9, 2018 by Amy Gesenhues Reddit's latest ad feature includes 13 different call-to-action options.

Report: Second big EU antitrust fine against Google coming next week Jul 9, 2018 by Greg Sterling Reports speculate that Google will be forced to decouple Google Play access from app pre-install rules, clearing the way for new 'default' apps.

How to use Quora ads for big results in every step of the funnel Jul 9, 2018 by Joe Martinez Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads.

Analyst firm: Smart speaker market will reach 100M units by year-end Jul 9, 2018 by Greg Sterling The US is the largest market, followed by China, which is still undeveloped.

SMX Advanced session recap: Mobile-first and AMP Jul 9, 2018 by Patrick Stox Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.

Search News From Around The Web

4 Ways to Make Facebook & Google Ads Work Better Together, Wordstream

6 Reasons Why Website Analytics is Important for Your Business Growth, Monster Insights

Bing Testing Ads Tag With Border in Search Results Again, The SEMPost

Bye Bye Bidding: Making Machine Learning Work for CPA Targets, Acquisio

Connecting the dots: how the cloud operating model meets enterprise CIO needs, Google

Creating (Free) A/B Tests in Google Optimize, PracticalEcommerce

How To Not Go Broke as a Digital Freelancer, RavenTools

Setting Up the Twitter Ads Website Tag with Google Tag Manager, ClixMarketing

The New York Times mostly skips ad agencies with an in-house 20-person ad-buying team, Digiday

Why search marketers should become video marketers, ThinkWithGoogle

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