SearchCap: SMX East agenda, Google Marketing Live recaps, Bing Ads & more

2018年7月10日星期二

SearchCap: SMX East agenda, Google Marketing Live recaps, Bing Ads & more

Featured story

Jul 10, 2018 by Search Engine Land

Now more than ever, it's important to stay on top of the latest changes in search marketing. Whether you're looking to optimize your site for speed to avoid Google penalties, solve complex SEO or SEM problems or learn how to turn your data into actionable insights, attending SMX® East is your ticket to success.

From Search Engine Land

	Say goodbye to low Quality Score with this Google Ads script
	Jul 10, 2018 by Daniel Gilbert Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.

	Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
	Jul 10, 2018 by Ginny Marvin Google announces machine learning-loaded initiatives at its annual advertiser event.

	Google My Business listings: 5 frequently asked questions
	Jul 10 , 20 18 by Sherry Bonelli GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.

	Google's URL inspection tool now available for all users
	Jul 10, 2018 by Barry Schwartz After launching this tool 15 days ago, it is finally now available for everyone to use within the new Google Search Console.

	Link to my awesome content, please!
	Jul 9, 2018 by Jeremy Knauff Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.

	Bing Ads recommends updating final ad URLs to HTTPS if supported
	Jul 9, 2018 by Ginny Marvin With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol.

From Marketing Land

	Facebook testing AR ads in the News Feed & new tool to help brands create video ads
	Jul 10, 2018 by Amy Gesenhues Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.

	Want real email results? Stop focusing on the open rate
	Jul 10, 2018 by Ryan Phelan Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.

	Voice user interfaces will work together with graphical user interfaces
	Jul 10, 2018 by Barry Levine So say two design experts in the emerging field of VUI design and development.

	Report: Most consumers think companies aren't doing enough to protect their data
	Jul 10, 2018 by Robin Kurzer A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.