SearchCap: #SMXperts, Google Analytics, cutting content & more

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Ask the SMXperts — Page Speed, Site Migrations & Crawling   Jul 6, 2018 by Debra Mastaler Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.

From Search Engine Land

Working around Google Analytics to improve your content marketing   Jul 6, 2018 by Marcus Miller The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.

Search in Pics: Fireworks at Google, professional volleyball & balloon desk prank   Jul 6, 2018 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Fireworks at the Google office onJuly 4th: Source: Instagram This Googler came back to his desk

Be careful what content you cut from your site   Jul 4, 2018 by Janet Driscoll Miller Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.

From Marketing Land

Despite marketers' optimism about new privacy laws, massive data breaches continue to rock consumers' trust   Jul 6, 2018 by Robin Kurzer Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?

Facebook's automated systems to monitor political advertisers are blocking the wrong ads   Jul 5, 2018 by Amy Gesenhues Ads with words like 'Bush' and 'Clinton' are being taken down because they have been tagged as political ads from non-verified advertisers.

Search News From Around The Web

Amazon Search Optimisation: The Usurper of Search, Branded3

How to Identify and Remove Bad Backlinks That Kill Your Rankings, CognitiveSEO

4 UX Analysis Principles to Get Your SEO Started, SEMrush

How Sinister Mobile Popups Only Triggering For Uncookied Users (and Googlebot) Could Impact SEO, Usability, and Monetization, GSQi

How To Use Your Dead Competitor Domains To Build Quality Links, Search Engine People

Meta Keywords Use Not a Spam Signal, But Not Used by Google, The SEMPost

When Is It Important for an Algorithm to Explain Itself?, HBR

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