SearchCap: YouTube video ads, AI-driven call intelligence, link building & more

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Internal links: Link building's secret sauce   July 2, 2018 by Andrew Davis Contributor Andrew Dennis explains why you shouldn't overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.

From Search Engine Land

Is YouTube serving up more pre-roll & mid-roll video ads? Jul 2, 2018 by Amy Gesenhues SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.

Gottfried Wilhelm Leibniz, German philosopher, gets a Google doodle Jul 1, 2018 by Barry Schwartz A special Google logo honors an instrumental personality, mathematician and thinker in the future of computers on his 372nd birthday.

How AI-driven call intelligence can close the online/offline data gap Jun 29, 2018 by Digital Marketing Depot Consumers don't think of their brand experiences as "online" or "offline." They expect one consistent path to purchase no matter how they interact with you. With mobile search and voice interactions on the rise, it's more important than ever to make phone calls a critical part of your data-driven marketing strategy.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing

Crowdsourcing your inventory: Outsource product and empower customers Jul 2, 2018 by Rohit Gupta Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged.

Facebook alerts 800K users that people they'd blocked may have been unblocked the 1st week of June Jul 2, 2018 by Amy Gesenhues Facebook blames the unblocking glitch on a bug that lasted from May 29 to June 5. This is the second bug confirmed by Facebook in less than a month.

Apps must now pass review process before getting access to Facebook's Marketing API Jul 2, 2018 by Amy Gesenhues In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others.

New Forrester report: 'Speech analytics has found its voice with AI' Jul 2, 2018 by Barry Levine The firm's first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer results and marketing opportunities.

California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative Jul 2, 2018 by Robin Kurzer The legislation echoes GDPR and affords consumers greater control of their personal data.

Here's how to use custom intent audiences in your GDN campaigns Jun 29, 2018 by Grace Kaye Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability.

Search News From Around The Web

AI and the Financial Sector, Infusionsoft

Bing Ads Costs Increase in 2018, Adstage

Does link disavow tool do anything? Yes. It looks like it., DejanSEO

Google: Using Synonyms on a Page for SEO, The SEMPost

How To Manage Status Codes For Out Of Stock Products, Impression

Master Google Analytics Conversions: a Step-by-step Guide, Super Metrics

Optimizing measurement for campaign performance data, Think With Google

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