Adelphic’s subscription pricing, IAB Tech Lab’s final VAST 4.1 version, Invoca’s solution for local branch phone numbers

Featured story

IAB Tech Lab releases final version of VAST 4.1 that incorporates 'unprecedented' level of feedback   Nov 8, 2018 by Robin Kurzer Marketers can provide a single video ad type that will work with many kinds of players.

From MarTech Today

Viant's Adelphic acts to solve ad pricing transparency by offering 'all-you-can-eat' monthly subscription   Nov 8, 2018 by Barry Levine The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management platforms.

Invoca can now dynamically update local branch phone numbers   Nov 8, 2018 by Barry Levine By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking becomes more streamlined.

From Marketing Land

Report: As Facebook portal goes on sale, smart speaker growth is slowing   Nov 8, 2018 by Greg Sterling There are now 53 million smart speaker devices in U.S. households according to an analyst firm's estimate.

Snapchat integrates with Comscore to measure Discover channel traffic   Nov 7, 2018 by Amy Gesenhues The third-party measurement firm will show publishers' reach on Discover.

From Around The Web

Portal and Portal+ Shipping Now, Facebook Newsroom

Sundar Pichai of Google: "Technology Doesn't Solve Humanity's Problems", The New York Times

Could machine learning provide the key to measuring a customer journey? - Marketing Tech News, www.marketingtechnews.net

Finding consent – data integration for post-GDPR architecture | Mobile Marketing Magazine, mobilemarketingmagazine.com

IoT's Impact on Customer Experience? Immediate, Significant, Unavoidable, www.cmswire.com

Is Marketing with Artificial Intelligence (AI) Now a User Friendly Experience?, www.business2community.com

Marketing Automation Trends To Pay Attention To For 2019, www.forbes.com

Measurement Week: How to Evaluate VR and AR, www.prnewsonline.com

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