Data warehouse versus data lake, personalization without creepiness, Amazon versus the duopoly

Featured story

MarTech Landscape: What's the difference between a data warehouse and a data lake?   Oct 31, 2018 by Barry Levine For marketers, the difference is more than just the choice of metaphors.

From MarTech Today

How to personalize without crossing the 'creepy line'   Oct 31, 2018 by Robin Kurzer Creeping out your customers is bad for business. Here's how to message without going over the line.

How can Amazon chip away at the duopoly?   Oct 31, 2018 by Robin Kurzer As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.

From Marketing Land

Making your analytics work harder and smarter – SMX East 2018   Oct 31, 2018 by Mark Traphagen At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You'll also find links to their presentation decks to learn more.

Online Marketing News From Around The Web:

How Data Visualization Tools Are Making Self-Service Analytics Easier, CMS Wire

AR Sets Foundation For Retail's Digital Future | PYMNTS.com, www.pymnts.com

What businesses can learn from election security vulnerabilities | CIO Dive, www.ciodive.com

What Is IoT And Why Should Marketers Care About It?, www.martechadvisor.com

Will AR Kill Video Advertising?, www.cablefax.com

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