Integrate’s LinkedIn Native Connector, Snapchat’s Lens Creative Partners, the decisioning dilemma

Featured story

Integrate's LinkedIn Native Connector automates list scrubbing process for leads   Nov 19, 2018 by Amy Gesenhues The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM.

From MarTech Today

Snapchat's Lens Creative Partners program helps brands find AR filter creators   Nov 19, 2018 by Amy Gesenhues Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement   Nov 19, 2018 by Alex Yoder Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.

From Marketing Land

Send your team to SMX West to amplify learning and savings!   Nov 19, 2018 by Marketing Land Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year's budget? Here's how to check all of the objectives.

Instagram strips out fake 'likes' tied to 3rd-party apps   Nov 19, 2018 by Amy Gesenhues Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.

Snapchat's Lens Creative Partners program helps brands find AR filter creators   Nov 19, 2018 by Amy Gesenhues Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.

From Around The Web

7 Ways to Balance Personalization and Data Protection, Movable Ink Blog

How eBay is building server-side ad tech to chase ad budgets - Digiday, digiday.com

Three Steps To Take Before You Commit To A Marketing Automation Software, www.forbes.com

AI is Getting More Emotional: Adding Psychology to Marketing Automation | CustomerThink, customerthink.com

Don't Let Technology Turn Your Employees Into Robots, www.forbes.com

Surveillance marketing: Too much personalization can hurt your brand | VentureBeat, venturebeat.com

Why Data Silos Are Bad For Business, www.forbes.com

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