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2018年11月19日 星期一

Marketing Day: Instagram removes fake likes, Snapchat’s Lens Creative Partners program, more

 


 
Featured story
 

Instagram strips out fake 'likes' tied to 3rd-party apps

 

Nov 19, 2018 by Amy Gesenhues

Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.

 
From Marketing Land
 
Help us understand how digital agencies are evolving: Take our survey
  Nov 19, 2018 by Marketing Land

If you work at a digital agency, we want to hear from you.

 
Send your team to SMX West to amplify learning and savings!
  Nov 19, 2018 by Marketing Land

Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year's budget? Here's how to check all of the objectives.

 
Snapchat's Lens Creative Partners program helps brands find AR filter creators
  Nov 19, 2018 by Amy Gesenhues

Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
  Nov 19, 2018 by Alex Yoder

Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.

 
The MarTech Minute: Oracle buys Talari, MomentFeed's Menu Manager, more
  Nov 16, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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