Marketing Day: Pinterest’s new CMO, Facebook’s holiday pop-up stores, Jet.com custom shops

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Pinterest names Andréa Mallard as the company's first CMO   Nov 5, 2018 by Amy Gesenhues Before joining Pinterest, Mallard served as the CMO for Gap Athleta.

From Marketing Land

Why does structured data matter for SEO? Nov 5, 2018 by Digital Marketing Depot Learn why now is the time to optimize your structured data.

Calls to businesses rose more than 375% over past two holiday seasons Nov 5, 2018 by Robin Kurzer A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that growth.

Facebook launches holiday pop-up stores in Macy's to promote digital-native SMBs Nov 5, 2018 by Greg Sterling Shops will be open through February 2019 in nine Macy's stores across the US.

Jet.com lures Nike and Bonobos, launches custom brand 'shops' on the marketplace   Nov 2, 2018 by Ginny Marvin The branded stores are aimed at appealing to Jet's target urban shoppers.

National Cinemedia offers first in-theater AR game for a movie   Nov 2, 2018 by Barry Levine Promoting characters from Disney's upcoming 'Ralph Breaks the Internet,' the 30 second game is the latest in the cinema ad network's embrace of pre-show AR.

The 5-step approach to driving retail growth   Nov 2, 2018 by Jordan Elkind Here's what successful retailers are doing to survive and thrive in the current competitive environment.

It takes a village: Story creation in the digital age   Nov 2, 2018 by Peter Minnium Marketers must define the rules that govern the narrative space between brand and consumer.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Learn how to engage with customers using AI   Nov 5, 2018 by Digital Marketing Depot You know your customers, right? Sure. You've got loads of data to prove it, and that's a key part of creating great customer experiences. But you're now marketing in a world where your customers are generating more data than ever, and their digital breadcrumbs are scattered across way too many channels.

Calls to businesses rose more than 375% over past two holiday seasons   Nov 5, 2018 by Robin Kurzer A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that growth.

Will Google+ be the final push Congress needs to pass restrictions on data use?   Nov 5, 2018 by Wesley Young Federal privacy legislation is becoming an inevitability. Here's how things are developing.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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