National Cinemedia’s in-theater movie-based AR game, the proposed US data privacy law, Instagram’s new hashtag search API

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Company execs could go to jail for misusing data under proposed U.S. data privacy law   Nov 2, 2018 by Robin Kurzer The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.

From MarTech Today

National Cinemedia offers first in-theater AR game for a movie   Nov 2, 2018 by Barry Levine Promoting characters from Disney's upcoming 'Ralph Breaks the Internet,' the 30 second game is the latest in the cinema ad network's embrace of pre-show AR.

The MarTech Minute: MediaMath's blockchain verification tool, new data syncing tech for Screen6, more   Nov 2, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Bridging the gap: Creating the perfect customer journey   Nov 2, 2018 by Rex Briggs How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts.

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets   Nov 2, 2018 by Amy Gesenhues Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.

Instagram introduces new hashtag search API for businesses   Nov 2, 2018 by Amy Gesenhues The new API limits search queries to 30 unique hashtags within a seven-day period.

From Marketing Land

Become a better search marketer in 2019 – the SMX West agenda is live   Nov 2, 2018 by Chris Sherman Serious marketers attend Search Engine Land's SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google's new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore.

From Around The Web

New API Release Process, Facebook for Developers

Professional services firms see huge potential in machine learning, MIT Technology Review

Ensuring the Successful Integration of Technology and Marketing, Business 2 Community

Marketing Is Obsessed with Technology. Here Are 3 Reasons This Needs to Change, Destination CRM

Eightfold uses AI to match job seekers with open positions, VentureBeat

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