Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification, LinkedIn reorients Campaign Manager

Featured story

The Media Trust works with UK publishers and vendors to classify cookies   Nov 6, 2018 by Barry Levine The effort is the latest to get a handle on the countless cookies that a typical publisher's site deposits onto visitors' browsers.

From MarTech Today

Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter   Nov 6, 2018 by Barry Levine Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms.

LinkedIn reorients Campaign Manager with objective-based campaign workflow   Nov 6, 2018 by Amy Gesenhues This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July.

Walking the CX talk   Nov 6, 2018 by Debbie Qaqish Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.

From Marketing Land

Limited time: Lock in exclusive savings to SMX West   Nov 6, 2018 by Marketing Land Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land's SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon!

Why the SaaS model is right for programmatic   Nov 6, 2018 by Tim Vanderhook By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.

Company execs could go to jail for misusing data under proposed U.S. data privacy law   Nov 5, 2018 by Robin Kurzer The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.

From Around The Web

The Entrepreneur's Guide To Ad Tech Business Models, AdExchanger

A startup claims to have cracked the code on sophisticated measurement for TV ads, and now 30 brands are testing its technology, Business Insider

A mythbusting look at proximity marketing: Integrations and campaign best practices, Marketing Tech

How Disparate Systems Complicate Martech Strategies, eMarketer

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