SearchCap: Google Ad metrics, Bing Ads scripts, Bing loses Cortana lead

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Bing Ads Scripts are rolling out in beta   Nov 7, 2018 by Ginny Marvin Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.

From Search Engine Land

Learn how distance and intent shape local search   Nov 7, 2018 by Digital Marketing Depot In August 2017, a Think With Google piece stated that local searches without "near me" had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and — from their local queries altogether.

Cortana loses its chief after only 8 months   Nov 6, 2018 by Greg Sterling Microsoft is an AI leader but Cortana lags its rivals in distribution.

Google Ads intros new ad position metrics   Nov 6, 2018 by Ginny Marvin Four new metrics provide better indications of where your ads appear on the search results pages.

From Marketing Land

Breaking through with meaningful content marketing in the age of storytelling   Nov 7, 2018 by Keith Richey A conversation on the state of story-driven content with analyst and author Brian Solis.

Step up your multichannel marketing game   Nov 7, 2018 by Digital Marketing Depot Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we'll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We'll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data.

Survey: Expect more holiday spending, 'blended retail' shopping this year   Nov 7, 2018 by Greg Sterling Consumers on average will spend roughly $700 on holiday gifts this year.

CDPs are only scratching the surface of their potential   Nov 7, 2018 by Michael Katz Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform.

Search News From Around The Web

Continuing the fight against child sexual abuse online, Google Blog

Google Halloween Search Algorithm Update Continues, Search Engine Roundtable

Is There a Secret SEO Writing Formula?, SuccessWorks

Makeup a new look with Google Home Hub and Sephora, Google Blog

Mountain View Pedestrian Fatally Struck By Google Bus, CBS San Francisco

Protecting what we love about the internet: our efforts to stop online piracy, Google Blog

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