SearchCap: Google AMP URLs, Ads exact match changes, web.dev portal

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Google opens developer preview of AMP URLs showing publisher domain names   Nov 13, 2018 by Barry Schwartz Here is how to see Google's fix for AMP URLs from Google search when you click on an AMP result.

From Search Engine Land

With so many choices, which SEO tool is right for you? Nov 13, 2018 by Digital Marketing Depot MarTech Today's "Enterprise SEO Platforms: A Marketer's Guide" compares 17 vendors to help you decide.

With the Google's exact match change rolled out, here's what advertisers are seeing Nov 13, 2018 by Ginny Marvin What's the impact so far? Are advertisers rethinking campaign structure and management?

IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat Nov 13, 2018 by Greg Sterling Mobile search revenue grew to $13.5B, desktop search was $9.3B.

Google launches portal to help developers build modern web sites Nov 13, 2018 by Barry Schwartz A new Google tool at web.dev measures your site's performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO.

5 SEO trends that will matter most in 2019 Nov 13, 2018 by Sponsored Content: SEO PowerSuite Google's heavily investing to be the best. SEOs are trying to adapt to changes that follow. That's how SEO trends are born. Let's view what trends will make a difference in 2019.

From Marketing Land

8 ways marketers use call analytics in Salesforce to drive revenue Nov 13, 2018 by Digital Marketing Depot Optimizing marketing ROI with Salesforce and call analytics.

Survey: Majority of consumers will spend 75% of holiday budgets online this year Nov 13, 2018 by Greg Sterling But stores are driving an increasing percentage of online buying.

As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit? Nov 13, 2018 by Robin Kurzer Marketers say creativity is key to maximizing returns across all of Facebook properties.

How long will the brand safety conversation continue? Nov 13, 2018 by Rob Rasko Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic lies.

5 SEO trends that will matter most in 2019 Nov 13, 2018 by Sponsored Content: SEO PowerSuite Google's heavily investing to be the best. SEOs are trying to adapt to changes that follow. That's how SEO trends are born. Let's view what trends will make a difference in 2019.

Search News From Around The Web

Google Internet Traffic Is Briefly Misdirected Through Russia, China, Wall Street Journal

A new report on the convergence of TV and digital video, Google Blog

Google CFO Expects to Double New York Staff Over the Next 10 Years, Wall Street Journal

Google Local Panel Adds See Other Locations, Search Engine Roundtable

How site speed influences SEO, Yoast

SEO Audits and Tools: The Good, The Better and The Best, BruceClay.com

The Advanced Guide to Keyword Clustering, Moz

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