SearchCap: Google Assistant GMB setting, voice assistance, SMX West

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The age of voice assistance and a new input paradigm   Nov 2, 2018 by Eric Enge SMX East's opening keynote from Google's Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally powered experiences with customers.

From Search Engine Land

Become a better search marketer in 2019 – the SMX West agenda is live   Nov 2, 2018 by Chris Sherman Serious marketers attend Search Engine Land's SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google's new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore: SEO Mobile First Indexing & Mobile Friendly SEO Google's New […]

Want to speak at SMX West? Here's how   Nov 1, 2018 by Chris Sherman SMX West takes place on January 30-31, 2019 at the McEnery Convention Center in San Jose, California, and we're looking for speakers. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show's audience and the session. […]

Google asks SMBs if they'll accept calls from Google Assistant   Nov 1, 2018 by Greg Sterling Google is testing business owner interest in receiving calls from an AI robot.

From Marketing Land

Why you should embrace a full-funnel strategy for programmatic display   Nov 2, 2018 by Grace Kaye Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here's why.

Instagram reportedly testing new promoted Stories ad option for business accounts   Nov 2, 2018 by Amy Gesenhues It could open up Stories ads to smaller businesses with limited resources.

Instagram's now lets users add IGTV video 'previews' to Stories   Nov 2, 2018 by Amy Gesenhues The new feature is an effort to drive more traffic to IGTV videos.

Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics   Nov 2, 2018 by Amy Gesenhues Both are currently in beta, with rollouts happening over the next several months.

How to make your emails shine bright during 'Gray November'   Nov 2, 2018 by Len Shneyder The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.

Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable   Nov 1, 2018 by Barry Levine The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.

Audience targeting service Simulmedia launches 'first' direct-to-consumer ad marketplace for linear TV   Nov 1, 2018 by Barry Levine Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.

Search News From Around The Web

Apple's New Map, Justin O'Beirne

Google Cache Begins Showing Mobile Version Of Site, Search Engine Roundtable

Google Webmaster Hangout Notes: October 30th 2018, DeepCrawl

Google's top Washington lobbyist is leaving role, Axios

How to Report on the True Impact of Paid Search Campaigns, Seer Interactive

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

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