SearchCap: Google Assistant via Siri, Google video & images, paid search trends

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Report: Google showing fewer video and image boxes in the search results   Nov 21, 2018 by Barry Schwartz Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact you.

From Search Engine Land

Help us understand how digital agencies are evolving: Take our survey   Nov 21, 2018 by Search Engine Land If you work at a digital agency, we want to hear from you.

Compare 9 paid search campaign management tools Nov 21, 2018 by Digital Marketing Depot Get MarTech Today's "Enterprise Paid Media Campaign Management Platforms."

6 ways to boost organic video results Nov 21, 2018 by Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your competitors.

Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google Nov 21, 2018 by Barry Schwartz iPhone users can now trigger "OK Google" by just asking Siri.

Paid search trends to watch for the 2018 holiday shopping season Nov 21, 2018 by Andy Taylor Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.

From Marketing Land

The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion Nov 21, 2018 by Kirk Williams Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.

Getting Started with Responsive Search Ads Nov 21, 2018 by Digital Marketing Depot Live Webinar: Thursday, December 6, at 1:00 PM ET (10:00 AM PT)

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns Nov 21, 2018 by Amy Gesenhues The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes.

Data: Retailers that can expect to see Black Friday store visits and those that won't Nov 21, 2018 by Greg Sterling Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace.

Why businesses are relying on Facebook Groups to build engaged audiences Nov 21, 2018 by Amy Gesenhues The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers.

Why a French ruling against a small mobile ad firm has ad tech on the defensive Nov 21, 2018 by Robin Kurzer Here's what recent charges against a French ad tech firm might mean for U.S. marketers.

Nearly 170 million will shop 'Cyber Week,' most online traffic will be mobile Nov 21, 2018 by Greg Sterling Millennials are more likely to buy on mobile devices than other generations.

No Credit: How advertisers miss 18% of conversions Nov 21, 2018 by Victor Wong Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID.

Search News From Around The Web

Drive more holiday sales with promotions on Shopping Actions, Google Blog

Announcing the 2018 Local Search Ranking Factors Survey, Moz

Can't compete with this: Google's coding competitions unite on one website, Google Blog

European privacy search engines aim to challenge Google, phys.org

Google Keeps Saying They Fixed The Google News Indexing Bug, Search Engine Roundtable

Multi-Channel Marketing: Improving PPC Campaigns with Social, Seer Interactive

What is a search term?, Yoast

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