SearchCap: Google Black Friday ads, Google Shopping auctions, PLAs

Featured story

State of the Google Shopping auction heading into the 2018 holiday season   Nov 20, 2018 by Andy Taylor The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?

From Search Engine Land

Help us understand how digital agencies are evolving: Take our survey   Nov 20, 2018 by Search Engine Land If you work at a digital agency, we want to hear from you.

Cast your vote: Let's give 'exact match' real meaning with a new name   Nov 20, 2018 by Search Engine Land We're holding a totally unauthorized vote to rename exact match. Cast your best ideas!

Product listing ads, digital co-op and the $13 billion opportunity   Nov 20, 2018 by Andreas Reiffen By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.

A closer look at Bing's box and whisker plots to analyze CPC data   Nov 20, 2018 by Kevin Klein The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing's data distribution tools.

Google Ads showing Black Friday click, impression share trends in Overviews   Nov 19, 2018 by Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over last year.

From Marketing Land

Facebook Ads Manager problems affecting many advertisers, days ahead of Black Friday   Nov 20, 2018 by Ginny Marvin A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options.

Did the data-driven era miss an exit?   Nov 20, 2018 by David Dowhan If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don't have to live in fear that inaccurate data will derail campaigns.

Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours   Nov 20, 2018 by Barry Levine Using spherical photos from any supported source, the sites convert them to a single file format and user interface.

Search News From Around The Web

Structured Entity Information in Search Results, Go Fish Digital

7 SEO Fails Seen in the Wild (And How You Can Avoid Them), BruceClay

Apple vehicles abandoned as employees go on foot to boost Maps data, ZDNet

Breaking ground for Google's first data center in Denmark, Google Blog

Google Adds Hijri & Hebrew Date Conversions, Search Engine Roundtable

Google News Initiative kicks off Asia-Pacific Innovation Challenge, Google Blog

Google Showing Fewer Videos In The Search Results, Search Engine Roundtable

How to rank for head terms, Distilled

OnCrawl now integrates with Splunk and Adobe Analytics (Omniture), Cogniteev

The Complimental Strategy: The Key To Unlocking Your Competitors Backlinks, The Upper Ranks

The Media Industry and the "Make-Google-Pay" Fantasy, Monday Note

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