Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year's budget? Here's how to check all of the objectives: Send your team to […]
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing's data distribution tools.
Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius.
Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.
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