SearchCap: Google PageSpeed Insights update, exact match PPC, account analytics

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Google PageSpeed Insights tool gets a major update with more data from Lighthouse   Nov 12, 2018 by Barry Schwartz Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information.

From Search Engine Land

Last chance: Save $450 on a seat at SMX West   Nov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for: 30+ tactic-rich sessions and inspirational keynotes.

When exact match isn't exact anymore: A script to regain control   Nov 12, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear.

3 signs it's time to make the switch to account-based analytics   Nov 12, 2018 by Sponsored Content: Terminus If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You're using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data.

From Marketing Land

Facebook Attribution deep dive: Democratizing attribution for digital marketers   Nov 12, 2018 by Simon Poulton Facebook has put aside any platform bias and now there is a way to compare performance across platforms.

WhatsApp ads are coming: Will advertisers start buying?   Nov 12, 2018 by Amy Gesenhues Social media marketing agencies and platforms weigh in on Facebook's plan to further monetize its encrypted messaging app.

The disastrous consequences of measuring engagement   Nov 12, 2018 by Nate Elliott The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead.

Search News From Around The Web

What Are Your SEO Predictions for 2019?, Friday Blog

News Consumer Insights: How data is driving publisher growth, Google Blog

Amazon asked to share Echo data in US murder case, BBC News

Google To Review Poor Quality Search Health Results After Medic Update, Search Engine Roundtable

How to Generate Content Ideas for Link Building, The Upper Ranks

Inside the hype and reality of Alexa, Siri and the voice assistant 'revolution', Recode

May we GIF you a suggestion? Emojis and more on Gboard, Google Blog

The 5 Most Common On-Page SEO Issues and How to Fix Them, Raven Blog

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