SearchCap: Google seller ratings, complex SEO, local reviews

Featured story

Google now shows Seller Ratings by country, changes eligibility requirements   Nov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating.

From Search Engine Land

Solving complex SEO problems require a new 'discovery' approach   Nov 9, 2018 by Eric Enge The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site back on track.

Report: 'Incentivized reviews' effective for consumers and brands   Nov 9, 2018 by Greg Sterling While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.

Step up your multichannel marketing game   Nov 9, 2018 by Digital Marketing Depot Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we'll explain the differences between technologies, discuss the use cases for each and offer tips for optimization.

From Marketing Land

Hooked on a feeling: The forgotten factor in online advertising   Nov 9, 2018 by Jacqui Wallis We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset.

Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads   Nov 9, 2018 by Amy Gesenhues On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads.

Webinar: Google and Salesforce integration–how the two technologies fit together   Nov 9, 2018 by Digital Marketing Depot The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience — from the earliest touchpoints right through to purchase — by combining Salesforce customer data with Google Analytics 360 online data.

Is your DevOps team allergic to marketing?   Nov 9, 2018 by Ben Gibson Communicating with developers in a smart and impactful way to gain their loyalty is critical for digital marketers.

Search News From Around The Web

Build engaging ads with Display & Video 360's Creatives module, Google Blog

Google Ad Grants Deactivations Spike; Google Requires Reactivation Requests, Search Engine Roundtable

Google hires Geisinger CEO David Feinberg to oversee health, CNBC

Yelp tanks after announcing third quarter earnings, CNBC

Google Is Testing Expandable Highlight Icons for Hotel Listings, Sergey Alakov

Google Meets About SEO Feedback Around The Display Of Snippets & Search Results, Search Engine Roundtable

The Difference Between URL Structure and Information Architecture - Whiteboard Friday, Moz

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