Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair, the exit sign for the data-driven era

2018年11月21日星期三

Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair, the exit sign for the data-driven era

Featured story

Walmart launches interactive 'Toy Lab' to engage kids, showcase toys this holiday

Nov 20, 2018 by Barry Levine

The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.

From MarTech Today

	Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
	Nov 20, 2018 by Barry Levine PageFair's Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.

Are you a member of the MarTech community? Check out the Manifesto and find out

Nov 20, 2018 by MarTech Today

"Martech" isn't just shorthand for "marketing technology." It's a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the […]

	Did the data-driven era miss an exit?
	Nov 20, 2018 by David Dowhan If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don't have to live in fear that inaccurate data will derail campaigns.

	Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
	Nov 20, 2018 by Barry Levine Using spherical photos from any supported source, the sites convert them to a single file format and user interface.

From Marketing Land

	Product listing ads, digital co-op and the $13 billion opportunity
	Nov 20, 2018 by Andreas Reiffen By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.