Why SAP bought Qualtrics, ingredients for tastier ABM, the brand safety conversation

Featured story

Why did SAP buy Qualtrics?   Nov 13, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.

From MarTech Today

Planning for 2019: Can't-fail ingredients for tastier ABM   Nov 13, 2018 by John Steinert Before adopting any solution for ABM, the data should be easy to understand, implement and highly actionable.

8 ways marketers use call analytics in Salesforce to drive revenue   Nov 13, 2018 by Digital Marketing Depot Salesforce is the world's most popular CRM provider, with more than 150,000 users worldwide. It's used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world's biggest brands, with over 80% of Fortune 500 companies using its CRM. […]

From Marketing Land

How long will the brand safety conversation continue?   Nov 13, 2018 by Rob Rasko Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic lies.

From Around The Web

How Blockchain Technology Can Benefit Your Future Marketing Campaigns, Atlanta Small Business Network

Forrester Makes 5 Bold Predictions That Will Impact B2B Marketers Next Year, Forbes

Zendesk takes aim at Salesforce with new CRM features for its customer-service tools, GeekWire

Marketers are spending more on technology and less on people, CNBC

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