Companies increase martech spend, most companies report they will comply with GDPR & advanced TV

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Report: Companies increase martech spend but struggle to keep up with the speed of its growth   Jul 12, 2018 by Robin Kurzer Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace.

From MarTech Today

Vivoom turns user-generated content into user-created ads Jul 12, 2018 by Barry Levine The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand's video.

TrustArc Survey: Most US, EU companies will comply with GDPR by year's end Jul 12, 2018 by Barry Levine The key motivator is not the fear of fines or lawsuits, but meeting customer expectations.

Advanced TV: The final piece of the programmatic puzzle Jul 12, 2018 by Chuck Moran As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor programmatic TV into their calculations.

From Marketing Land

You'll love what the MarTech agenda has to offer Jul 12, 2018 by Marketing Land Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you'll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more.

YouTube's Copyright Match Tool finds videos uploaded without the creator's permission Jul 12, 2018 by Amy Gesenhues The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.

Twitter is removing locked accounts from follower counts Jul 11, 2018 by Amy Gesenhues The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop.

SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads Jul 11, 2018 by Joe Martinez Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the Online Video Ads session at SMX Advanced

From Around The Web

8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success, Business2Community

A power play: Facebook's Cambridge Analytica cleanup sweeps up marketing tech, Digiday

Most popular social networks worldwide 2018, Smartinsights

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