How to create the perfect ad with audience targeting

How to create the perfect ad with audience targeting   June 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad..

Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out Jun 28, 2018 by Ginny Marvin 10 Automated Extensions are available in Bing Ads.

The growing importance of remarketing audiences in Google paid search management Jun 28, 2018 by Andy Taylor With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it's important to consider both incrementality and personalization when using audiences for paid search management.

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification Jun 27, 2018 by Ginny Marvin Google Ads, Google Marketing Platform, and Google Ad Manager

How to create an ROI-based management approach for paid search success Jun 26, 2018 by Megan Taggart Contributor Megan Taggart explains how to incorporate a management approach strategy when inheriting, creating or optimizing a paid search account.

Enterprise Call Analytics Platforms: A Marketer's Guide — updated for 2018 Jun 25, 2018 by Digital Marketing Depot Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.

How to take advantage of strategic PPC audience targeting Jun 25, 2018 by Amy Bishop Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.

Bing Ads app gets multi-user access to toggle between accounts & ability to add funds Jun 25, 2018 by Ginny Marvin Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go.

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