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2018年7月2日 星期一

The new California Privacy Act, AI-powered speech analytics tools & mid-course correction for location data

 


 
Featured story
 

California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative

 

June 29, 2018 by Robin Kurzer
The legislation echoes GDPR and affords consumers greater control of their personal data.

 
From MarTech Today
New Forrester report: 'Speech analytics has found its voice with AI'
Jun 29, 2018 by Barry Levine

The firm's first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer results and marketing opportunities.

The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
Jun 29, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed

If you use mobile location data, it's time for a mid-course correction
Jun 29, 2018 by Gladys Kong

Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back and assess whether their models continue to be valid.


From Marketing Land
Getting it done: how to overcome common link building blockers
Jun 29, 2018 by Paddy Moogan

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.

SMX Advanced Recap: Bing's Fabrice Canel keynote
Jun 29, 2018 by Eric Enge

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018.



 
 

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