Marketing Day: Facebook deadlines, SMX Advanced recap, programmatic accounts & more

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Should marketers own programmatic accounts as they do with SEM & Social?   Jul 5, 2018 by Kevin Lee Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.

From Marketing Land

Close the Online/Offline Data Gap with AI-driven Call Intelligence   Jul 5, 2018 by Digital Marketing Depot Consumers don't think of their brand experiences as "online" or "offline." They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it's more important than ever to make phone calls a critical part of your data-driven marketing strategy.

SMX Advanced recap: Audience targeting in a privacy-centric world   Jul 4, 2018 by Keri Morgret Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.

Facebook reminds developers deadline for app reviews is less than a month away   Jul 3, 2018 by Amy Gesenhues App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Despite marketers' optimism about new privacy laws, massive data breaches continue to rock consumers' trust   Jul 5, 2018 by Robin Kurzer Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?

For more marketing news from around the web, check out the full Marketing Day article on our site.

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