SearchCap: Google My Business insights, SMX Advanced recap & more

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SMX Advanced session recap: Mobile-first and AMP   July 5, 2018 by Patrick Stox Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.

From Search Engine Land

How to drive conversions with on-brand SEO copywriting   Jul 5, 2018 by Jessica Foster Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.

Predicting the value of a search engine ranking signal   Jul 5, 2018 by Dave Davies Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is unknown.

Google My Business Insights adds queries used to find your business   Jul 3, 2018 by Barry Schwartz Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report.

From Marketing Land

Should marketers own programmatic accounts as they do with SEM & Social?   Jul 5, 2018 by Kevin Lee Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.

Close the Online/Offline Data Gap with AI-driven Call Intelligence   Jul 5, 2018 by Digital Marketing Depot Consumers don't think of their brand experiences as "online" or "offline." They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it's more important than ever to make phone calls a critical part of your data-driven marketing strategy.

SMX Advanced recap: Audience targeting in a privacy-centric world   Jul 4, 2018 by Keri Morgret Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.

Facebook reminds developers deadline for app reviews is less than a month away   Jul 3, 2018 by Amy Gesenhues App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.

Search News From Around The Web

#GTMTips: Google Tag Manager Content Security Policy, Simo Ahava

12 Things Content Marketers Never Say, Elephate

How to Create Profitable PPC Campaigns for Law Firms, Acquisio

Local SEO for Lead Generation, DuctTapeMarketing

Rebranding Your Product? Here's How You Can Keep (And Improve) Your Link Equity, Raven Tools

Triple Bet: How You Can't Lose at e-Commerce with SEO, SEM & CRO, SEMrush

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